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I Started a Clothing Brand | Mistakes & Mishaps
Find out more about my experience starting a clothing brand As a 23-year-old Londoner with an interest in business, my social feeds have always been full of young entrepreneurs starting up cool businesses and showing their audience just how great their lives were. I bought into this facade. Because of this constant exposure to entrepreneurs, I recently decided to start my own clothing brand (If Only They Knew) as a great way to expand my brand (I previously had a small media group dedicated to informing & inspiring young entrepreneurs) as well as being a way to give back to charity as I plan to give 25% of my profit to local charities & fundraisers. However, instead of being faced with instant success, I was hit by a huge metaphorical brick wall that was paved with failure and mishaps! Some of these mistakes came directly from pure mistakes on my part, but some came from obstacles that I set out for myself…for example, I decided that I wanted to hand-stitch every cap — a process that takes around 20 minutes with each cap — despite not having any experience with stitching whatsoever. The Issue
As well as having issues actually making the caps, I also had issues with the supplying process as the first batch of sample caps I bought did not have some of the main colours that I needed when I attempted to place a bulk order after they passed the quality check. Thinking on my feet, I had to search the internet to find similar caps and fortunately found what I thought was a like-for-like product from another brand. I thought wrong. Instead of waiting on the initial sample package of these new caps to arrive, I got way too excited (and ahead of myself) and ordered a bulk package of these caps worth £150 — a mistake that I’m still living with today. As soon as the packages arrived, I just knew I had messed up. The quality was definitely not what I hoped for as the caps were way too soft and malleable, making them look more like a skull cap rather than the modern style I was looking for. Back to the drawing board yet again. If you have to keep going back to the drawing board, make sure you come back with a new masterpiece every time. I went back to my supplier’s website and found a cap brand that I had previous success with many years ago when I ordered caps for a different reason. I ordered 2 sample caps from this brand as I was playing cautiously in an attempt to avoid making the same mistake twice. This all happened a week ago and I’m currently waiting for the THIRD sample pack to arrive which SHOULD be great, I’ll then have to wait another week or 2 for the bulk order to arrive if I’m happy with the samples. In the meantime, I’ve also been trialing different t-shirts and I will give an update on my experience with this soon. The Summary
So far, this journey has taught me that you absolutely cannot cut corners in business, especially a business that relies on quality and perfection like a clothing brand does.
I’ll be back very soon once I can provide an update on this matter and I will continue to share my experience as a sole owner of a newly formed clothing brand. If you’d like to support my brand, ‘If Only They Knew’, then please follow my Instagram page @ifonlytheyknewyou.
Alitu, The New Podcast Editing Platform
Find out more about Alitu, The Gamechanging Podcast Editing Platform Alitu is known as the podcast maker that allows for simple recording and editing for those podcasters that long for a streamlined and efficient podcasting process. This online app allows the user to edit their podcast within minutes (instead of the hours that it usually takes) thanks to Alitu's easy-to-use editing software that takes nothing but a few clicks of a mouse to chop and clean up a podcast episode. As well as having an efficient & effective editing process, Alitu provides an all-inclusive platform as the user can also record and store their podcasts on the website itself - no more losing files YAY! If this wasn't enough, you can also gain access to a library of readymade jingles to use as the intro/outro to your episodes or alternatively, you can make your own jingle using Alitu's music clip maker. All of this comes from the brain of podcast enthusiast Colin Gray who has spent over a decade in the podcasting industry so rest assured that each feature on Alitu comes from a place of true understanding with regards to the podcasting process. If you'd like to streamline your podcast process, Alitu are currently giving away a free 7 day trial! You can find out more at Alitu.com. If you'd like to learn how to start a podcast yourself, you can learn more here. Watch our full walkthrough of Alitu below:
If Only They Knew Nathaniel Wood, UFC Fighter
Here is If Only They Knew's interview with UFC Fighter & Cage Warriors World Champion, Nathaniel Wood Hailing from South London, Nathaniel 'The Prospect' Wood is a former Cage Warriors champion who currently fights in the UFC and proved to be a perfect example of how powerful sacrifice can be. Speaking to Ted Lawlor of the If Only They Knew podcast, Nathaniel revealed how he spent most of his younger life as a poor kid with a huge ambition, facing the mockery of his peers that laughed at him for not having a nice car. However, despite this peer pressure, Nathaniel stayed head-strong as he knew that the sacrifice of missing out on a social life to pursue his passion would be worth it in the end. Nathaniel also said that he believes in the power of manifestation and the Law of Attraction, which was one of the reasons that he remained so calm and confident during the tough times. Despite having a few debatable losses on his record, the UFC fighter's humbleness always shines through as he never loses, he only wins or he learns. Looking forward, 'The Prospect' revealed that he is due to fight soon but could not detail who his opponent would be... In summary, this interview showed us that you truly cannot have it all and therefore must make impactful sacrifices in order to achieve your dreams. You can listen to the full interview here:
Personal Branding Masterclass
Summary: If Only They Knew #57 w/ Sam Winsbury Sam Winsbury is the young owner of Brandly, a personal branding company that helps to build and manage personal brands for CEO's and entrepreneurs. Water Your Plants Despite being such a young entrepreneur, Sam grew his expertise whilst at University as instead of spending most of his time studying for his exams, he used his energy to focus on building his understanding of his subject area. Growing a side hustle is something both Sam & I were passionate about as it's a process we both deployed and was how I built 'If Only They Knew'. You ARE a Personal Brand Sam suggested, quite rightly, that everyone has a personal brand, no matter whether you're a business owner or not. For example, Sam mentioned that even if you were applying for a job, having a social media platform or body of work that represents you and your expertise would count as your personal brand will help you to impress the employer. Be Authentic One of the main symptoms of a strong personal brand is authenticity. Sam & I spoke about how if you truly believe somebody to be authentic, you are more likely to be invested into whatever it is that person does or sells. In this podcast, I used the example of one of my favourite brands, Russell Brand (pardon the play on words). Russell has been consistently authentic throughout his career and even though this has landed him into trouble at times, it has showed true integrity and honesty. This authenticity therefore means that both myself and his other fans are likely to watch or involved ourselves in whatever piece of work he brings out, whether that's his Youtube videos or his live shows. So, authenticity is key to a strong personal brand. If you'd like to tune into the full of episode with Sam on the If Only They Knew podcast, you can watch the video below or listen to the audio version here: https://www.ifonlytheyknewuk.com/podcast
How To Qualify VIP Podcast Guests
As the host of a podcast that has a strong, dedicated audience, it can be quite tough to focus on quality over quantity. This means that I'm often declining some of the dozens of people reaching out to me asking to be a guest on my show as I feel they just wouldn't fit the criteria that I call my VIP Criteria.
How many unique insights and pieces of advice can they share with my audience?
You can normally get a sense of their value levels by looking at how vague/specific their role is or perhaps by listening to some of the other podcasts they've been on. Putting out consistent episodes with little to no value is a sure-fire way to ruin your podcast's reputation and lose listeners.
How many followers could you gain from this guest?
Now, this sounds harsh but you must remember that podcasting is just like any other business and you should therefore look at how many followers a person has and whether they're willing to share your podcast episode. This will allow you to gauge how many more audience members you could potentially gain from having this person on your show.
How will this guest present themselves to my audience and will my audience be engaged for an hour?
You can get a good feel for the way somebody will speak on your podcast just by reading their email, if they've used lots of emotive language then it's a good sign that they'll be bubbly and passionate when talking on your show. There's nothing worse than having somebody on who acts like this is their 100th podcast of the day and they can't way to go to bed.
Using my VIP Criteria, you should be able to be more effective and efficient with your guest schedule and be able to increase the impact and reach that your podcast has.
4 Podcast Etiquette Tips for Guests
Are you about to appear on a podcast as a guest? Well here's 4 tips to ensure that you come across as a respectable and worthwhile guest! 1) Listen to the Podcast This is important whenever you're about to go onto a podcast, but especially important if YOU asked to be the guest! As a podcaster myself, I've had guests that have reached out to me saying that they love my podcast, seen so many of my episodes and would love to be a guest - which I accepted. However, whilst interviewing them, it became very clear that they had not listened to a single episode of mine as they were shocked by some of the questions that I asked, even though I ask them in every single episode - leaving a bitter taste in my mouth as they have quite frankly lied to me. But what impact does this have on the guest? Well, not only will I remove them from my Christmas card list (😂), but it also means that I won't recommend them to the many other podcast hosts in my network, which can lead to some hosts blackballing certain guests. So, if you want to appear on a show, make sure you give at least one episode 2) Know the Host(s) Name Not knowing the host's name is probably one of the biggest podcast sins, especially if you keep saying the wrong name during the conversation! This not only creates a VERY awkward atmosphere but also creates a potentially huge issue when the host is editing the podcast as they're probably going to want to take out every mention of the incorrect name. 3) Know what You Plan to Say Of course you can't predict exactly what questions the host will throw your way, but it's always good if you have a few messages that you want to get across. Having your points prepared will help to eradicate awkward silences and ensure that the podcast actually provides value and your appearance has a purpose. There's been so many times where I've listened to podcasts where a guest has no real message or expertise to share with the audience, which, at the end of the conversation, makes you wonder what you've just learnt from the hour-long conversation and gives you the feeling that you've just wasted your time. This is almost a sure-fire way of making sure that you never become a thought leader in your field. 4) Promote the Podcast Afterwards There are many reasons why a host will have you on their podcast, from giving you a platform to share your story to picking your brain about your expertise. But between you and I, it's very common for hosts to choose guests based on their social media influence and reach! Because of this, we appreciate it if you can share the podcast episode and/or any promotional material that we put out for your episode. This goes a long way in helping the show to grow and reach a new audience, it will also help you as a guest as the host is likely to recommend you highly to their fellow podcast friends - it's therefore a win-win situation - and is a small thank you to the host for giving your their time and their platform. So please, for the sakes of the hosts, audiences and most importantly, your opportunity to feature on more podcasts and becoming a thought leader, keep the 4 etiquette tips in mind and ensure that you become a well-respected guest in the podcast community.
DJ MAK 10 & Bala Bala Boyz
If you're a fan of Grime, then you should have certainly heard of DJ MAK 10 and he has recently teamed up with MC Group Bala Bala Boyz! MAK 10 kickstarted his career in the infamous grime group, Nasty Crew and has since worked alongside the likes of Dizzee Rascal, Skepta, Kano, Ghetts and D Double E. Without a doubt, he is definitely one of the pioneers of Grime. Throughout the years DJ MAK 10 has been able to master his craft as a DJ and producer while evolving with the changes that come over time, working in genres from Grime to House and even UK funky! Recently, MAK 10 has linked up with London’s Congolese led MC Group Bala Bala Boyz to make the hit single ‘Mad In The Fete’ which you can listen to below. Bala Bala Boyz hail from London and are of Congolese descent consisting of Chef Kalinga 9, King Bala 5, Orz Trinity 7 and Moj Zyo 1. This group were described as "trailblazers for authenticity, melding genuine elements of traditional, Congolese-led flows with the new, and deriving their own dialect in the process - Linglish".
IOTK Podcast #42: Ella Ringrose
Ted's Takeaways from the podcast w/ Ella Ringrose Ella Ringrose is the Irish Youtuber that has built a community of over 100k people by sharing her experience and knowledge of manifestation and self-development. Here's what I learnt from our chat... Vision Boards One thing that I learnt from Ella was the power of vision boards! The Youtuber revealed some of the amazing things that she had manifested using vision boards, so straight after the chat, I set my vision board and hung it in a prominent position in my room. Journalling Ella spoke about the vast amount of notebooks that she has gone through as she journals throughout the week. I learnt that journaling can be a great way to keep track of your progress as well as helping the visualisation process by "scripting" (simulating the feelings and thoughts of your desired position). Anything is possible There were so many things that I learnt from this chat, but the main takeaway was that anything is possible as we are the creators of our destiny. This statement really hit me as it made me realise that the only person that has been stopping me my whole life has been me! With all of this knowledge at hand, I've now got a vision board, started journaling and I will no longer let anybody stop me from achieving my goals! Full audio: https://podcasts.apple.com/gb/podcast/if-only-they-knew-interviews-with-young-entrepreneurs/id1355527342?i=1000494328740 Full video:
If Only They Knew Ella Ringrose, The Manifestation Youtuber
Meet Ella Ringrose, the Manifestation Youtuber In the 42nd episode of the 'If Only They Knew' podcast, Ella Ringrose spoke to us about manifestation, visualisation and so much more, but who exactly is the lady that has created a community of over 100,000 people?! Who is Ella Ringrose? Ella Ringrose is the Irish Youtuber that has devoted much of her life to helping ambitious women develop into their truest form. Making videos on ideas such as manifestation, the Law of Attraction and similar ideas, Ella has formed a community of over 100,000 people interested in self-development - racking up millions of views on her channel! What is Ella's story? Ella spoke to Ted Lawlor on the 'If Only They Knew' podcast to share her story. Born in Ireland, Ella had a challenging childhood as she was unable to walk for many years as a kid, making her feel very different from the other kids her age, but thankfully she learned to walk again. At a later age, Ella began to feel the same feeling of being different again as unlike anyone else in her area as from age 12, she wanted to be a Youtuber - which was a crazy idea for many of her fellow Irish men and women. Thankfully, her brother gave her a self-development book that would then become Ella's very first step into the world of mindset and improvement. The limiting belief that she couldn't be a Youtuber if she were to stay in Ireland just got bigger and bigger until one day, she decided that she was going to move to Canada as this was where she believed she could thrive and become a full-time Youtuber. "We all have limitations, limiting beliefs and stories that we cling our identity to." Fast-forward some time and Ella had realised that she COULD be a Youtuber no matter whether she was in Canada or not, so then went back to her home town to continue her journey. Now, not only is she a Youtuber with over 90,000 subscribers and millions of views, but she has also been able to turn her passion into a living as she provides very valuable courses on manifestation, using her extensive knowledge and experience to help others achieve their goals. You can listen to the full conversation between IOTK and Ella below:
How to See Where a Podcast is in the Charts
Here's how to see where a podcast is in the charts Ever wondered how to keep track of where your podcast is currently ranking in the charts? Here's how you do just that... What Podcast Rankings/Charts are there? Firstly, the most popular podcast charts are the Apple Podcast (iTunes) chart and the Spotify chart. Your podcast will only chart in either of those rankings if your episodes are available to listen to on those platforms. Where can you view the rankings? The best website to view the rankings of ANY podcast (no matter whether it's yours or not) is Chartable! Chartable allows you to see whenever your podcast enters the charts in any country worldwide and you can also see the ranking history just in case you miss a change in the charts as the charts update EVERY day. Be sure to sign up to Chartable so that you can access a dashboard for your podcast, making it easier to see your rankings for both your episodes and/or your overall show.
Meet 10K: The Man Behind the Pen
Meet 10K, AKA the man behind the pen Although 10K is a new discovery, he has been a hugely active member of the British Black Music Scene curating different power moves and adding to a large list of accomplishments. Working with artists such as JME, Johnny and Madison Paris, 10K has a fantastic portfolio when it comes to writing. From taking the stage at Wireless Festival, touring with Kendrick Lamar and Killer Mike, to signing to Universal and Virgin, 10K has unquestionable talent. Recently, "the man behind the pen" has made his solo entrance into the UK music scene with his record 'Slow Down' (premiered on GRM Daily) which you can watch below. You can follow 10K's journey via the following links... Instagram (10kThe1st) Twitter (10kThe1st)
Meet Turner, the UK Rapper from North London
If Only They Knew Turner, the UK Rapper from North London If you're a fan of UK rap music, then you should be familiar Turner as he has worked with the likes of Tion Wayne and Russ, but what is his story? Hailing from North London, Turner entered the music world after being inspired by one of the biggest TV music channels in the UK, 'Channel U'. A younger Turner then began to create songs and freestyles whilst studying at school, creating a real buzz in his area. After witnessing other London artists break down barriers and seeing success, Turner decided to knuckle down and pursue a career in the music world - allowing him to make a positive change for himself and his community. Being brought up on black music from the 80's & 90's, those dynamic anthems influenced Turner's versatile style that you can find in his music. So far, Turner has seen great success, working with the likes of Russ and Tion Wayne, amassing over 100,000 views! 'If Only They Knew' caught up with the up-and-coming artist to find out what inspires him... “I get inspired by seeing people beat the odds and make it out of there situations. I have a lot of people around me who have stuck to their dream and I have got to witness them succeed which without a doubt inspired me to go harder every day. I also get inspired by negative comments as weird as it might sound but I feel good when I make people eat their words.” You can listen to Turner's new single with Tion Wayne, here: