If Only They Knew Turner, the UK Rapper from North London If you're a fan of UK rap music, then you should be familiar Turner as he has worked with the likes of Tion Wayne and Russ, but what is his story? Hailing from North London, Turner entered the music world after being inspired by one of the biggest TV music channels in the UK, 'Channel U'. A younger Turner then began to create songs and freestyles whilst studying at school, creating a real buzz in his area. After witnessing other London artists break down barriers and seeing success, Turner decided to knuckle down and pursue a career in the music world - allowing him to make a positive change for himself and his community. Being brought up on black music from the 80's & 90's, those dynamic anthems influenced Turner's versatile style that you can find in his music. So far, Turner has seen great success, working with the likes of Russ and Tion Wayne, amassing over 100,000 views! 'If Only They Knew' caught up with the up-and-coming artist to find out what inspires him... “I get inspired by seeing people beat the odds and make it out of there situations. I have a lot of people around me who have stuck to their dream and I have got to witness them succeed which without a doubt inspired me to go harder every day. I also get inspired by negative comments as weird as it might sound but I feel good when I make people eat their words.” You can listen to Turner's new single with Tion Wayne, here:
How do you get your Podcast on Amazon Music? Amazon has recently launched its Amazon Music platform, which is great news for us podcasters as the platform has a Podcast feature that will be a direct competitor to Spotify. So, let's cut to the chase, here's how you get your Podcast on Amazon Music! Step 1: Have a podcast Step 2: Find the RSS feed code of that podcast - you will find this on your podcast hosting platform (e.g. Anchor FM or Acast) - as you will need when signing up to Amazon Music Step 3: Go to Step 4: Scroll down and click on the hyperlink found on the line which reads "Have a podcast? Submit it to Amazon Music here." Step 5: Fill out the form and when requested, enter the RSS feed code that you found earlier Step 6: Wait for Amazon to approve your podcast Step 7: Enjoy the many new listeners that will now be able to find your show!
How to get a Podcast Sponsor Sponsorship is one of the most popular ways to bring in significant money for your podcast, but how do you go about actually getting a sponsor? Here's a few tips to help you bag your first sponsorship deal. Know your numbers Before you attempt to reach out to sponsors, ensure that you understand the numbers. Typically, sponsors will be interested in partnering with your podcast only if you have a minimum of around 1000 downloads per episode as they will base their price on a CPM basis, meaning that they'll pay you a certain amount per every 1000 downloads you generate. Podcast hosting site, Anchor FM, suggests that the typical CPM for podcast sponsors is $15 However, it's important to note that not all sponsors expect the 1000 download average, some may partner with you based on your concentrated demographic or the potential of your show. Identify your audience demographic Talking of demographics, it's important that you understand who your audience are. Here are a few things that you should know about your audience before you approach a sponsor: - Age (e.g. 16-26) - Locations (e.g. UK, mainly London, Manchester & Birmingham) - Interests (e.g. business, entrepreneurship, marketing and podcasts) It's crucial to know this as when you approach a sponsor, you will be able to get those attributes across, allowing the potential sponsor to easily evaluate your offer. Identify potential sponsors and their contacts By finding out the information above, it will also help you to find the most relevant sponsors as you can then search for brands in a specific niche. For example, with our podcast (the 'If Only They Knew' podcast), our audience are young people interested in self-development, therefore I could search for brands providing online self-development courses and approach them to be a sponsor. Perhaps compile a list of 10 brands that are very relevant to your audience/podcast and begin researching who to contact within those companies - LinkedIn and the brands' websites will be your best friends here! Create a pitch deck Now that you have your sponsors in mind and know who to contact, perhaps create a pitch deck to ensure that your first email has maximum impact. A pitch deck is a brief, graphics-based presentation that showcases the purpose and value proposition of your podcast, giving you a better chance of convincing the potential sponsor to partner with you. However, don't worry if you don't have great graphic design skills, you can use Canva to create pitch decks using 1 of their many templates. Did you use these tips to get a sponsorship deal or have you gone via a different route? Let us know by commenting below or DM'ing us on Instagram via @IOTKPodcast.
How do I get my podcast into the Podcast charts? As host of the top 10 rated 'If Only They Knew' podcast, I've looked into what it takes to get featured in the podcast charts. What are the podcast charts? The most popular rankings of global podcasts are brought to you by Apple on the iTunes/Apple Podcasts platform. How are podcasts categorised? Of course, it would be unfair (and almost ridiculous) if ALL podcasts were ranked on 1 huge list, therefore, Apple has a few different sections to help categorise the many podcasts around the world. National rankings Firstly, it's important to note that each country will have the same sections as other countries, but each nation will have its own rankings for each of the sections. For example, both the UK and Singapore will have a "business" category, but the actual rankings of this category will be different for each country. 'New & Noteworthy' and 'Top Shows' Now, this is an ideal position for any podcast as it supersedes any other categories on this list. It is not made clear how many downloads, subscribers and reviews a new podcast needs to be entered on the 'New & Noteworthy' list, but you certainly need quite a bit of attention to be included in this category. Being included in this group of (usually) 26 podcasts means that your show will be featured on the home page of the Apple Podcast app. Similarly, it isn't quite clear how to get on the 'Top Shows' list in terms of specific numbers, but you will need A LOT to be featured in (what is also called) the 'Top Charts'. This category has a list of 200 'shows' (the whole podcast, not a specific episode) as well as a list of 200 "episodes". Traditional Categories As well as the top charts, Apple has a list of 19 main categories that all feature their own 'Top Shows' rankings as well as "New Shows". Each main category then has a few related subcategories attached to it. For example, under the 'Business' category, there is 'Careers', 'Investing', 'Management', 'Marketing', 'Entrepreneurship' and 'Non-Profit'. It is usually easier to enter into the subcategories rather than the main categories due to the number of competitors in each group. E.g. my podcast has featured in 'Entrepreneurship' charts in many countries multiple times but has only featured in the "Business" charts a few times. So, what do you do with this information? Well, it's important that when starting your podcast, you identify with the most relevant category and subcategory in order to give yourself the best chance of ranking and being found by your target audience. You will be able to choose these categories on your podcasting hosting platform. Even if you're based in 1 country, you can still chart in other countries if you have enough listeners from that country. How many downloads do I need to chart? Again, there is no official, public recording of how many downloads you need, but after speaking to fellow podcasters, we have found that on average, 100 or so downloads in a short space of time will get you into the top 200 list of a subcategory and a few hundred will often get you into the top 10's/20's - again, depending on the competition's numbers at the time. Have you entered the charts with surprisingly low numbers or even had 1000's of downloads but didn't rank? Let us know what your experience has been like, so please do drop a comment below or send us a DM on Instagram.
Do people pay for Podcast guests? As a podcaster myself (host of the If Only They Knew podcast) I was quite surprised when people began to ask me if I had paid for some of the guests that had appeared on my show (mostly with reference to candidates from BBC's 'The Apprentice' TV series)! The answer is no, I have never paid somebody to appear on my podcast, but would I? Honestly, if the numbers were right (in terms of both money and the potential guest's following), I feel that I would pay! Why would I pay? Well, that's because I understand the power that certain guests can have. After speaking to fellow podcaster, Alex Chisnall (host of Screw It Just Do It) on my show [you can listen to that episode here], he revealed the 1 guest that elevated his podcasts to #1 in the iTunes charts. This shows the power that 1 guest can have on the future of your show. So if you were to be calculated in your approach, you could pay a guest on, knowing that they are likely to put your podcast on a new level, opening the door to new sponsors and most importantly, more great guests. For example, there are a few names that have agreed to come onto my show, but they cannot commit to sit down for an hour in the near future due to their other business requirements...BUT, if I was to go back to them and mention that I'd pay them to come on ASAP, this may speed up the process slightly. ;) How much would I pay? Again, this is all dependent on the guest, but I assume that the price would be a mix of what they could contribute to my podcast, mixed with how much the guest would demand. Personally, I wouldn't pay more than £50 for an hour of someone's time (unless they were a massive A-lister of course) as I know that with hard work and effort, I will eventually get the show to a point where I wouldn't need to convince big guests to come on. Hopefully, this answers your question! Yes, some people do pay for guests. I don't at the moment, but I would if necessary. Would you or have you paid for a guest? If so, head over to our Instagram and drop us a DM - I'd be curious to know!
How do you get more listeners for your podcast? The biggest challenge that we all face as podcasters is undoubtedly getting more listeners, so what are some of the ways that you can grow your podcast audience? Well, being a podcaster myself (I'm the host of the If Only They Knew podcast), I've found various ways in which to grow an audience, allowing my show to be a top 10 rated show in iTunes charts across multiple countries. Here are 4 things that you should be doing to increase your podcast listeners... 1: Have a Social Media Presence It still surprises me that many podcasts do not have a complementary social media page to share clips, news and all things related to their show. For the sakes of giving up some time, there's no reason why your podcast shouldn't be on social media as the more platforms you're on, the more chance you have of being seen. Think of it this way, without social media, how would you expect people to find your show? We suggest that Instagram is the strongest platform to use for podcast promotion for many reasons, one of them being the fact that you can upload so many different forms of media & designs. Below is an example of how we promote our podcast on Instagram, using a mixture of podcast thumbnails, screenshots of our positions in the iTunes charts, teaser trailers, clips from the podcast and so much more! 2: Share with Family & Friends Another way to grow your audience, especially in the early stages, is to tell your family and friends about your show! If you use this strategically, you could have a large group of people tuning into your 1st podcast episode, giving you a great chance of being in the "new & noteworthy" section of Apple Podcasts! However, if you're implementing this process at a later stage, it still helps to have a big influx of new subscribers. 3: Review for Review Talking of friends and family, they're a great group of people for you to ask to leave a review on your show, this not only gives you a better reputation but also tells the podcast algorithms that you're a credible show. If you use social media, you will be able to network with fellow podcasters and run a 'review for review' campaign, where you'll leave reviews on each other's shows. 4: Focus on your Guests A lot of people get caught up in the process of just getting any relevant guest on so that they can stick to their weekly schedule. BUT, what I've found to work is spending time to research potential guests that have that cult-like following. Why? Well, not only will these guests be more likely to provide real value to your existing audience, but they're also likely to share their episode with their large following - AKA lots of incoming subscribers and downloads for you! So that was a list of 4 easy to implement strategies that you can use to increase the number of your podcast downloads and subscribers! From experience, if you use a mixture of all 4 points, you will almost certainly increase your podcast following.
How can I make money from a Podcast? It's one of the questions that many podcasters ask themselves, whether it's before or during their podcasting journey, so, how do you make money from a podcast? Is it possible to make money from podcasts? Yes, it is possible to generate money from your podcast. How do I make money from my podcast? The main ways to make money from your podcast are to either get a sponsor or become an affiliate marketer. Making money from a podcast sponsor Firstly, it's important to note that typically, podcasters will only be eligible for sponsors when they're accumulating over a thousand plays per episode - although there are exceptions, we'll cover this later. This is because sponsors usually work on a CPM basis, meaning that they'll pay a figure based on how many thousands of downloads you have. Podcast hosting site, Anchor FM, suggests that the typical CPM for podcast sponsors is $15 But what about those exceptions we mentioned? Well, you may be fortunate enough to know of a brand that will work with you no matter what your numbers are, perhaps as a result of your good relationship or the seeming potential of your show. Your sponsor will expect you to embed 1 or 2 messages into your show that promote their offerings and you'll typically receive an exclusive discount code that you can share with your audience. They will typically pay you a set amount for a set amount of promo messages. Making money as an affiliate marketer The second most popular way of making money from a podcast is affiliate marketing. Isn't that the same as a sponsor? Well, it's similar, but the main difference is that in this case, you could be selling a product on behalf of a company that doesn't even know you exist! For example, there are many affiliate marketing programmes that you can sign up to, that allow you to receive a commission on every sale that stems from your podcast - a special link will normally be needed to place in your podcast show notes to prove that the sale came from your show. Amazon have an affiliate marketing programme that allow you to earn up to 12% on every sale that stems from your podcast When should I start aiming to make money from my podcast? So now that you know how to make money, the question then becomes, when should you make money from your show?! Now, most people would suggest that you should aim to make money ASAP, but don't forget just how difficult it is to keep the respect of your audience - 1 bad episode can deter a previous fan for good. Instead, perhaps you should gain the trust of your audience first, as well as growing your numbers so that when you approached (or get approached by) a sponsor, you will be able to get a credible and - most importantly - valuable sponsor that will truly benefit yourself and your audience. For example, you wouldn't want to sign a sponsorship deal or be pushing a product that is completely unrelated to your audience, such as promoting an alcohol company to your audience of teens! If you found this to be useful, please do support our show (the 'If Only They Knew' podcast) as every week, we release a conversation with young business minds from across the UK.
Fabio Wardley backs Tyson Fury to beat Anthony Joshua Speaking to the 'If Only They Knew' podcast, up-and-coming heavyweight, Fabio Wardley was asked to pick a winner for the most anticipated boxing fight in history, Anthony Joshua v Tyson Fury! Fabio is a fighter signed by Dillian Whyte, but he assured us that there was no bias taking place when he revealed that he favours Tyson Fury. "I've always said Fury and I still think fury" The 9-0 heavyweight had made waves in the boxing scene when he went from just a handful of white-collar fights to then jumping into the professional game, but he certainly knows his stuff as he gives his reasoning for siding with the Gypsy King. "I was massively impressed with Joshua when he beat Ruiz, to show that he could stick to a game plan and box cleanly. But I still think that fury is too unorthodox and he'll give AJ too much to think about, there'll be too much going on and he won't know how to deal with. Joshuas a great boxer, he's big, he's powerful he's strong, but he's very straight down the line, almost 1 dimensional. I don't mean that in a negative way, I just mean that you know what you're gonna get with him, it's all straight down the line. I think if you go either side of that, he's thrown by it. I think Fury's the guy to dip & dive either side of that line and [AJ] won't know what's gonna come from where." To listen to our full chat with Fabio, visit the links below. Podcast audio: Youtube video:
Next Up 2021 - Top Young Entrepreneurs to watch in 2021 If Only They Knew is known as the hub for young business minds as we have showcased many young entrepreneurs for over 3 years now, some that have already had the fame and some that had not yet been heard of. Now, we have reached out to our great audience to find some of the best up-and-coming young entrepreneurs doing great things in their field! So here's the Next Up list for 2021! Next Up 2021 - Top Young Entrepreneurs to watch in 2021 Jackson Quinn & Charlie Morgan From this duo, you may recognise Charlie from the TV, when a younger Charlie was kicked by footballer, Eden Hazard, for hogging the ball in a bid to help out Swansea FC in 2013. Fast forward a few years and Charlie has partnered with Jackson Quinn to form the great entrepreneurial duo behind Au Vodka, the ultra-premium British vodka brand. The brand has seen great success already and you can find an Au bottle in many different countries, stockists and in the hands of so many influencers - including Charlie Sloth, Fredo and Mist - and most recently at the GRM Daily Rated Awards. Grace Vella A younger Grace Vella made the decision to follow her passion for football and bring along as many female footballers as possible. Being a footballer herself, Grace noticed that there weren't that many opportunities for female players, but there was a lot of judgement towards them. This is the reason why Grace founded MissKick, a group that works to "unite the female football community under one representative brand and platform". Starting off by selling merchandise at her local club, Grace has very quickly evolved the brand into a movement that is helping female footballers across the UK. Lewis Baxter Lewis Baxter has become an inspiration for many young people across the UK. After suffering from significant mental health issues, causing him to attempt to take his own life, Lewis then made a profound recovery and is now helping thousands of people stay in great shape mentally. The social entrepreneur created the Chit Chat organisation to give Brits the opportunity to speak out - no matter the subject. Whether somebody wants help about their mental health or just wants somebody to talk to, Chit Chat is there for them. (You can listen to our chat with Lewis on the #IfOnlyTheyKnew podcast, here) Sophie Taylor It is not often that young entrepreneurs get the opportunity to work with the highly successful entrepreneurs from Dragons Den, but Sophie Taylor is one of the lucky few that has got to pitch to both Peter Jones and Touker Suleyman. Sophie Taylor is the 21-year-old owner of Sophie's Iced Nut Blend, a brand that she has independently grown from scratch and had even won retail contracts whilst still studying at school! The young entrepreneur regularly appears on BBC radio and definitely has a great list of connections. (Listen to our chat with Sophie here) Suhit Amin Suhit Amin is the 19-year-old that not only set up a business whilst at school, but also battled Stage 2A Hodgkin Lymphoma - a cancer that attacks the lymph nodes. Whilst achieving 6 A's in his Scottish Highers, Suhit set up Saulderson Media, a very successful Premium Talent Management and Influencer Marketing Agency based in Scotland. As well as owning a business that grew to 6 figures in 6 months, Suhit has also won multiple awards and has featured in some great media outlets - such as the BBC, The Times and of course, If Only They Knew! (Suhit also joined us on our podcast, you can listen to that here) That concludes our shortlist of just some of the young entrepreneurs that you should keep your eyes on in 2021. For more great content, follow If Only They Knew (the hub for young business minds) on the following platforms: - Instagram: @IfOnlyTheyKnewUK - Twitter: @IfOnlyTheyKnewU - LinkedIn: If Only They Knew - Facebook: If Only They Knew UK - Podcast: If Only They Knew
Naz Bashir is the 31 years old mother that works a full-time job whilst also running a successful business! The entrepreneur runs Solo Skin London, a skincare brand that provides unique formulations to help with problematic and sensitive skin. Naz formulates all of the handmade products herself. We spoke to the mother of 2 to find out more about her desire to start up this business... "I always had a passion for skincare. I suffered from problematic skin myself and it all started off with home DIY’s. I gained a diploma in organic skincare formulation with a school and learnt on how to formulate professionally. Formulating and running the business is a passion, so for me, I enjoy every aspect of running my business. My brand has always been about inspiring people and it’s a place for people to comfortable in their own skin.". We were so inspired by Naz's story that we wanted to hear her advice for other entrepreneurs: "Sometimes things may seem impossible, surround yourself with people who will push you further. When you start climbing, there will be people who will try to bring you back down, but that’s when you know you're doing well. All you have to do is smile, ignore and carry on." If you'd like to keep up with Naz's journey, you can follow her on Instagram (@soloskinlondon).
What is the Law of Attraction and is it backed by Science? The Law of Attraction The Law of Attraction is a phenomenon that has commonly been referred to as the secret of life, thanks to the iconic book, 'The Secret', which amassed $300 million in sales in 2009. Put simply, the Law of Attraction is the idea that we can manifest anything that we focus our minds on - good or bad. Many people believe that this is the reason why people that always focus on negative circumstances, tend to end up in negative circumstances and vice versa. For example, if somebody is constantly worrying about crashing their car, it is often those people that end up crashing their car...OR...those that obsess about a particular car, are the people that tend to get what they set after. But thus far, this seems like just a theory right? Correct. HOWEVER, here is the science behind it all. The UK's #1 Unconscious Mind Therapist, Robert Hisee (AKA the Hypnotist Man), spoke to us on the 'If Only They Knew' podcast to reveal some of his studies. The Science So, how does the brain help us to attract specific things into our life? Well, within the brain, there is a network of neurons called the Reticular Activating System (RAS) which is understood to be the 'thing' that signals to our body whether it's bed time or not. However, we now understand that this filter for your brain has a bigger role, which scans your environment for the information that you think about, which, if you scroll up, is exactly what the Law of Attraction is seen to do. You can put the RAS to the test right now in multiple ways... Have a look around your room, think about how much you're seeing and how little you consciously take in and can remember. This is where the RAS comes in as there's no way it could relay all of this information to you - your brain would explode! Now, take a look at a certain part of your room...think of a specific colour....your brain instantly points it our right? THAT is the RAS at work. How do the 2 combine? As we now know that the brain actively scans vast amounts of data every second and that the RAS picks out key information for you, how does this link to the Law of Attraction? Think of something you've wanted for a long time, say for example it's a car...as soon as you get the idea into your head that you want this specific make of car, what do you see all of the time? I guarantee that almost everyday you're on the road, you see this specific car drive past (again, the RAS is pointing out this car for you). So, because the RAS is constantly pointing out this car to you, it is therefore more likely that you'll be susceptible to additional information about this car. For example, you drive past a showroom that you would've normally ignored, but now that your RAS is scanning the world for this car, you notice it out the corner of your eye, parked in the store front. You then turn round out of curiosity and THEN you notice the big sign in the shop window that says "SPECIAL OFFER - TODAY ONLY!". And guess what? It's an offer for the car you want... You and the car have now been pulled 1 step closer to each other, and THIS is the Law of Attraction at work. Examples of the Law of Attraction Now that may seem like a pretty specific example, so where else has the Law of Attraction been implemented? Take 1 of the biggest sports stars of all time, Conor McGregor, the mixed martial artist that has been the poster boy for the UFC for many years now... Before finding fame, Conor always obsessed about entering the UFC and becoming a 2 weight champion and confidently made this claim to the world - over and over again! Many people believe that you must be pro-active in thinking about the things you want, but also that you should confidently announce it to the public or your peers - so that you have no doubt at all. And within just a few years, Conor not only entered the UFC, but he also claimed the 2 belts that he had been manifesting for a long time. This is proof that the Law of Attraction works for those who obsess and have complete belief in their desired outcomes. What to do now?! With the information that you now hold, go forward with the undying belief and desire for the things that you want. Perhaps get a vision board or journal to help remind yourself of the thing that you're manifesting and I assure you, if you truly believe, it will come. Good luck and I hope you get it all.
Hayemaker Hygiene: David Haye Launches The Black Mask Company
Hayemaker Hygiene: David Haye Launches The Black Mask Company Former world heavyweight boxer, David Haye, as just announced that he will be fighting COVID-19 this summer! Haye created The Black Mask Company to provide high quality, eco-friendly face masks that will help to protect us all during the pandemic. The anti-epidemic masks were developed by science and technology engineers who utilised “Nano Silver” technology to ensure that these 3 layer, reusable and UV resistant masks are the best they can be! According to their website, the VP195 masks has the following features: Certified to 93.7% filtration. 3 layers, anti-bacterial, anti-microbial & anti-viral Sweat absorbent Handmade with 100% eco-friendly cotton. 30 x washable.